To introduce the new advancements of the Entertainment Content & Licensing Alliance Industry prevalent in the MENA region and through the AAECLA to the Global community.   To establish a strong business and networking association between the EU, North & South America, Asia, Africa and the Middle East and Arab World Entertainment Content Licensing Market.   To foster better interaction among the Licensor and the Licensee, other decision makers and investors in this industry.   To explore the vast business and networking opportunities that exists in this industry.   To support Dubai International Character and Licensing Fair - Character Dubai and to enrich the content of the scientific program / seminar / workshop of the event.   To provide a platform for business networking and connections.   To serve as a source of education.   To educate, encourage and recognize the young talent pool existing in the region ie the animators, content developers, graphic designers, film producers, conceptualizers, amateurs of the media industry etc.